More than 10 years ago GM’s electric car, the EV1, was a flop in the marketplace when they first launched it. But with gas over four dollars a gallon it would probably attract a lot more attention today.

Back when it was launched, the EV1 was revolutionary. It had a host of innovative features like regenerative braking and light-weight construction. Unfortunately, GM pulled the plug on the EV1 program just a few years ago. Why did they canceled the EV1 electric car project? Maybe at that time, it was more profitable to sell the high margin but gas guzzling SUVs. If GM were to put the EV1 back in the market, I believe the demand would be substantially higher today.

Take a look at this GM corporate video from the Autoline archives which highlights many of the EV1’s features and shows how relevant the car is today.