Norwegian Think Ox Electric Car For American Market

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Norwegian Think Ox Electric Car For American Market

Th!nk Ox Electric Car For the Masses

After receiving some construction feedback from my blog reader, I have decided to dig deeper on the world electric car manufacturers.

I did some research on the company Think North America or Th!nk North America. My first visit to Think web site, I noticed a few of their electric car range. They were funny looking and do not seem to have the sex appeal of a Tesla Roadster.

But then I saw their upcoming model, the Think Ox. I wander why the marketing division of Think named it after an animal.

Apart from its name, the Ox does have some appealing features:

1) The electric car can travel 125 and 155 miles before needing a recharge.

2) It can accelerate from zero to 60 miles per hour in about 8.5 seconds which is pretty awesome.

3) Its lithium-ion batteries can be charged to 80% capacity in less than an hour.

4) A new Ox comes with GPS navigation.

5) Built in mobile Internet connection.

6) The selling price of the Ox has not been officially announced but the current Th!nk models are selling below $25,000.

Think will start promoting the Ox in the North America region in 2009. I think promoting an all [tag-tec]electric car[/tag-tec] to the market would be an uphill climb. However, Think can start by focusing on niche markets such as cities, universities, and fleets.

It will take some time before the idea of electric car for the masses takes off. It would be a good idea to target the early adopter of the market. If the product is excellent, they will spread it to the rest of the consumer.

By | 2012-08-19T11:03:30+08:00 December 3rd, 2008|Th!nk North America|5 Comments

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  1. […] which has its North American division. The company manufactures cars under the TH!NK brand. The Think Ox electric car is the next EV to be offered in the US […]

  2. Gwen Merrick January 26, 2010 at 6:31 am

    I love this and will be trading in my Audi TT when they arrive!

  3. Eric Shaw June 27, 2010 at 2:44 pm

    I live in Canada, and would love to see them come out… The sooner the better!

  4. David Lau May 18, 2012 at 11:05 am

    Simple, electric car must have same function like present engine car, otherwise it will be hopless, no one will buy a car and worry for run out of battery,any time ,so everyone spent effort on nonsense, what we need is a car which can drive proper-ly ,carry loading passenger,so unless electric car can keep on driving , if not , all advertisment of EV is just to introduce how sucessful of a one leg runner can run like robot.
    I have solution,
    Besides ,people even did not think out further if insist to use EV, can you think out if there are let say 10% of car in your city (work out calculation by yourself) are electric car, then any absent minded driver forget to charge last night, and the car battery die out ,this will cause a chain die out of all electric car in town, and takes months to tow away all cars(forget other EV die out daily problems like carring passengers/loading ,climbing slope, turn on air condition etc) unfortunatelly it happens every day.

    EV is the only product in the world don’t have chance to development stage by stage, it must sucess immediately or game over.

  5. robert_13 September 12, 2012 at 8:47 am

    Where does this David Lau get that one car’s batteries running out will cause a “chain reaction” and all the cars in the city will die out. This is technically nuts! I think he’s confusing atomic fission and critical mass with EV batteries. He also seems to assume that even if his weird thesis were true, a single car in a city would constitute a critical mass.

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